A redesign of promotional material for Cowgate. By using shockvertising, the tagline “the worst night out in Edinburgh” was created alongside a grunge aesthetic to draw those looking for an authentic night out within the city to the beloved the local bars and clubs that can be found in Cowgate.
By using the real faces, stories and places within the campaign it gives an unfiltered view of the authentic places which the locals love. This project had excellent uptake from the target market and was well received on social media.